I am not really qualified
to talk about any business other than advertising. As a single industry recruiter, I have been
gathering names for years. I interview
candidates and when they tell me about terrible managers – defined below – I
merely keep a mental note of who they are and what makes them poor managers.
What I cannot understand is
why companies put up with them. These executives cause excessive turnover, make
their businesses less profitable as a result, and help create a negative
climate for all employees within their company.
Sadly, many companies, pass this off as simply part of the cost of doing
business; their agencies wrongly think that clients are wedded to them and are afraid to upset the apple cart and do anything about the situation. These managers do more harm than good by creating extensive
negative word of mouth about their company.
I can think of one agency senior executive who was so disliked that it
became difficult to recruit for the entire agency - at every level, but especially at more senior levels. I can think of another creative director who
was so abusive to women that his agency was sued multiple times. Yet in both cases the agency was afraid to do anything about the situation.
Bad managers seem to have
many traits. They are ill tempered. Their standards are often unrealistic and unattainable
(even by themselves). They are
intolerant and only accept things done their way. They take credit for everything and give none
(or little) out. They are often workaholics.
They often manage up well, but down poorly. Sometimes they are screamers. Sometimes they say nothing, but show their
disdain by making faces or snide comments. They make co-workers uncomfortable.
And often, their actions are reprehensible.
Why do companies put up
with this?
In advertising, which is a
service business, these bad managers often have strong client relationships or
may be, in the case of creative people, very prolific and talented. Often, they
are perceived to control a business.
Consequently, more often than not, they are left alone by management. After all, if clients are happy with them, why
do anything which might jeopardize an account?
Ironically, ignoring the
problem only contributes to the problem and makes it worse. Often, these bad managers become worse
because they believe they are invulnerable.
I can think of one manager
who was a sensational senior account person, but treated everyone under him
terribly. Even so, clients loved him and
management respected his abilities. He had a wild temper, suffered extreme mood
swings and was generally considered unpleasant by those who worked
for or with him. Turnover under him was extremely high. But he controlled several of the agency’s
largest accounts. Everyone was afraid to
confront him or speak to him for fear he might leave and that would jeopardize
the business. Perhaps, if he left, he
might even be able to take business with him.
But the truth is, he was
costing the agency a fortune in terms of turnover and negative publicity. Because clients liked him so much, the agency
was reluctant to upset the balance. Then
along came a very smart and effective human resources director. He obtained permission from management to
handle the situation and promised that there would be no repercussions. When
confronted properly, the account manager recognized he had a problem and was
willing to deal with it. The HR director
sent him for intensive counseling and, ultimately, it worked. I am not sure, but I believe he was put on
mood medication. And guess what? Problem solved. In a very short time the account guy actually
became a model manager. It was a great
solution.
I have observed over the
years that fear of these employees is often unfounded. They are not invulnerable and, if the agency
is well managed, rarely can take an account with them or otherwise do real damage to the company.
There are many solutions to
a difficult manager. Coaching and therapy can go a long way to help the company
and the manager. And it is far less
expensive than the cost of high turnover and negative publicity.
Paul, I love reading "View From Madison Avenue" as you deal with universal issues. I don't know if you remember my "Bus Theory of Management".............what would you do if he/she was hit by a bus?
ReplyDeleteI'm far away from the fray but join you in not understanding why anyone has to put up with unpleasant people under their control.
Happy New Year.
DOUG ANDERSON
Indeed, Doug, I know that theory and subscribe to it. I suspect people put up with nastiness because it is easier and requires less effort than doing something about it.
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