It is time people started dressing better for work. They don't have to wear suits and ties, but they should look nice enough to be acceptable anywhere.
A few years ago, I had a summer intern. She went to Duke and grew up in Charleston, SC. She came to work in either a skirt and blouse or a casual dress. One day, just after a candidate left after an interview, she asked if she could speak to me. She wanted to know if the way some people dressed to come see me was acceptable. The person who had just left my office was an account manager and had been wearing cut-off jeans, sneakers with no socks and a tee shirt. In fairness, it was a summer Friday. The intern’s follow-up comment was appropriate: “My daddy would skin me alive if he thought that I went on an interview dressed like that, even on a summer afternoon.”
I told her I agreed that wearing cut-offs was unacceptable. I also told her that many candidates don’t think that seeing a recruiter is a “real” interview. I see many atrociously dressed people. Some desperately out of work. Many volunteer to me that they would dress differently on a real interviwe when seeing a company about a job. (I find that amusing since, what many people who come to see a recruiter don’t understand, is that a recruiter interview may be far more real and important to their career than any individual company interview. After all, recruiters work for multiple clients. Chances are the recruiter will be around a lot longer than any individual one might interview with corporately. A good recruiter can be with someone for the bulk of their career. But I digress from my point.)
When I was a kid, I was taught to dress in a suit and tie and for the office. My dad always said that a little formality would make me feel better about myself and my work. I don’t dress that way much anymore. I started my career in a suit and a tie, then I downgraded to sport jackets and a tie. A few years ago I dropped the tie. Now I rarely wear a sport jacket. But I still feel better about myself when I am wearing slacks and a button down shirt than when I am dressed even more casually. And I always wear a sports jacket when seeing clients. While we accept the notion that business has become casual, there should be a distinction between work wear and weekend or beach wear. The old expression, “Dress for Success”, still applies. It just means dressing nicely and appropriately for the occasion.
Ad agencies have become very casual. Some of the digital agencies are even more so. But that does not excuse coming in dressed for a Sunday summer picnic. There is casual and then there is casual.
It is perfectly acceptable to wear jeans – if they are clean and pressed and not torn. I had lunch with one of my favorite senior executives two weeks ago. He is an agency president. He was wearing jeans, an open shirt and a suit jacket. He looked great and he looked like an executive.
Dressing well is good for business. And it is good for one’s head. Even in the most casual places, it is interesting to notice that most male senior executives still wear dress shirts and, even if they are wearing jeans, they have a sports jacket or suit top behind their door. Women executives still mostly wear skirts or slacks and a blouse – or jeans and a jacket, as well. There is no reason to wear schleppy clothes to the office during the week. Dressing well is a sign of respect for your company and it earns respect from those around you. It could be argued it is also a sign of self-respect.
In advertising, perhaps if people dressed better, clients might respect their agencies more.
I would love your opinion.
Harnessing CATS to save the TIGER, times three. - A while back, Swedish Creative (Art) Director Kenneth Pilo of Pilo Bold Me showed off his case study of the long-running catfood campaign to save the tig...
2 hours ago