When one meets Barack Obama,
Bill Clinton or even Mitt Romney, they each exude an aura of authority, power, and,
if you will, leadership and command. In short - gravitas. The dictionary defines gravitas
as seriousness of demeanor. But it goes
farther. There is also a certain
substance that goes with it. Gravitas is why Bill de Blasio won the mayoral race – his competitors lacked it.
When hiring, especially
senior executives, companies look for gravitas. It is evident immediately from the moment a candidate enters the
room. It is the way they are dressed; it
is their posture; it is in their smile and their demeanor. And it is in their
handshake. It is in something they exude.
Some people have gravitas.
Some do not. The ones who have it are
born with it. It is just part of their
being. The ones who do not, must create
it (there are many books written on this subject). They have to relearn how to dress
and how to carry themselves. It can be a learned trait. Some get to it quickly; others have to work
hard to present themselves in a way which compensates for it in their lack of
carriage.
It is really important as
people move up the career ladder and become more senior. Everyone wants to hire a leader. Everyone wants to hire someone who commands
respect. It isn’t just about body type –
look at Chris Christie or Madeline Albright (only 4'10"). It is about authority and the
ability to take over a room when it is entered.
That is why I insist on
meeting all my local candidates in person.
Or, if they are not local, I always do a Skype call. Any recruiter who doesn’t do this is doing
themselves, their candidates and their clients a disservice.
It is also why I like to visit my clients. There
is a certain “type” who works at different companies. That is part of their culture and it is an
important thing for a recruiter and a candidate to understand.
In the old days of the
original Chiat/Day, before TBWA, when account people at other agencies were
still wearing suits, the Chiat account person was loose, upbeat, casual and
authoritative. I made lots of placements there because I got it immediately.
And people who interviewed with me wearing dark, somber suits and rep ties
would never get hired there – unless, of course, they had gravitas and were
upbeat and creative. In that case I
would have them dress way down for their interviews. And some of them even got jobs there.
It doesn't matter what level you are, but coming across strong and smart is what counts.
It doesn't matter what level you are, but coming across strong and smart is what counts.
My wife was a wardrobe
stylist who dressed people for commercials.
She used to say that there is central casting for every business. But if someone dressed like a duck and looked
like a duck, they were a duck.
Ultimately, carriage and
demeanor wins the day.
Gravitas? Or girth?
ReplyDeleteOh...and it's spelled "Christie." Please get it right...or I might just shut down a bridge near you, too.
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