A candidate recently
interviewed at a really good agency for a senior account supervisor position. She was doing great and would have gotten the job. But then she gave the absolute wrong answer to a question. Here is the huge error she
made.
This candidate was on her final
interview with the president of the agency. If the interview went well she
would have been hired. She was with
the president for almost an hour. She felt comfortable; there was good
camaraderie between them and she was able to joke with him. She could tell he really liked her. Then he very casually asked where she saw
herself in five years.
She is one of the few ad
agency executives who started out in public relations and moved into
advertising. She was interviewing for an advertising
account position on a specific account. So how did she answer? She told the president she really wanted to
go back to PR.
Not smart when you are interviewing for an account job.
Not smart when you are interviewing for an account job.
Her answer came out of
the blue. They had not discussed PR at
all and there was no context for the response.. The president told her that he had
just made a proposal to a client to obtain their PR and corporate
communications efforts. For the next
fifteen minutes she told the president how and why she could do the public relations job. The
president was more than willing to consider her for this assignment should they
win it. But, as a result, she completely
talked her way out of the account job.
And, of course, if the
agency does get this public relations and corporate communications assignment,
the president told me he would seriously consider this candidate but would like
to meet other corpcom and PR people.
She, naturally, thought the interview went perfectly and he would hire
her one way or another.
What she should have done
was to tell him that she wanted to advance in the account management arena –
after all, that is what she was interviewing for – and, because of her background,
she would love to find a way to possibly combine her two disciplines sometime in the future.
There is an old Hans
Christian Andersen parable about a dog crossing the river on a bridge with a
bone in his mouth. He looks down and
sees his reflection and thinks he is seeing another dog and another bone. He wants the bone. He starts barking and loses the bone in his mouth. When he looks down, the other dog no longer
has a bone either.
That is exactly what this
account supervisor did. The best advice
I can give is to make sure you interview for the job you went for. Farther down
the line she could have revisited the PR opportunity, especially after she was
hired and had earned personal equity within the firm.
Incidentally, the agency, not surprisingly, did not get the PR account.
Incidentally, the agency, not surprisingly, did not get the PR account.
Paul:
ReplyDeleteThought you might like this one: http://www.linkedin.com/today/post/article/20131230082800-52594-how-to-interview-your-next-boss?trk=tod-home-art-list-small_3
Thanks for sharing. I have written about this many times.
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