tag:blogger.com,1999:blog-8575334444752638591.post2401248589196759357..comments2024-03-17T03:15:14.033-04:00Comments on View From Madison Avenue: Why Can't Account People Get Into Planning?View From Madison Avenuehttp://www.blogger.com/profile/18133010500698814644noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8575334444752638591.post-33213326606479182762020-02-25T23:13:02.271-05:002020-02-25T23:13:02.271-05:00Thanks for sharing, nice post! Post really provice...Thanks for sharing, nice post! Post really provice useful information!<br /><br />An Thái Sơn chia sẻ <a href="http://www.google.lu/url?q=http://anthaison.vn/be-nam-noi-dien-vong-dien-co-anh-huong-gi-khong/" rel="nofollow">trẻ sơ sinh nằm nôi điện có tốt không</a> hay <a href="http://www.google.lu/url?q=http://anthaison.vn/vong-dien-cho-be/" rel="nofollow">võng điện</a> có tốt không và giải đáp <nhuthuyhttps://www.blogger.com/profile/14137360962245024060noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-19274702563905396712012-04-02T11:12:22.321-04:002012-04-02T11:12:22.321-04:00Thanks, Paul, for your prescient comment. I could...Thanks, Paul, for your prescient comment. I couldn't agree more that really good account people not only understand their client's business, market and marketing, but they are also wonderful strategic thinkers.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-72567672079910081412012-03-31T10:30:18.925-04:002012-03-31T10:30:18.925-04:00A-ha...the biases rage on! As an account person an...A-ha...the biases rage on! As an account person and former agency president who always thought he would be a creative guy, I'll fervently disagree that account people can't make good Planners. The BEST account people are way more and way better than "responsible, diplomatic, structured, anti-dramatic, reasonable, social, pragmatic" as Mark describes. They are "big picture&Paul Kurnithttp://psinsights.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-31426448319910578032012-03-27T17:57:43.668-04:002012-03-27T17:57:43.668-04:00Paul,
I was one of those account people who grew u...Paul,<br />I was one of those account people who grew up writing creative briefs for creative people. <br /><br />One day, as the account executive assigned to manage the creative production of 15 radio, TV, and print ads for five Toyota pickup trucks, I got to understand the true meaning of brand planning.<br /><br />I remember the creative director coming to me and saying "What the hell isOrson Munnhttp://munnrabot.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-64855699720024321132012-03-27T17:03:43.725-04:002012-03-27T17:03:43.725-04:00Paul,
Good post, thanks. Experience can be a lia...Paul, <br /><br />Good post, thanks. Experience can be a liability.<br /><br />I have some experience. I've hired a few ex-clients. They are all still friends, a couple are current clients, but none of them worked out very well as account people. <br /><br />I realized I needed to have some humility. After all, I wasn't born a successful advertising professional. It took some years, maybeMark DiMassimohttp://digobrands.comnoreply@blogger.com