View From Madison Avenue

For all time, companies have relied on networking to hire the majority of employees – best guess is 80% of employees have traditionally com...

There is no question in my mind that fees have truly hurt the client/agency relationship.   And while clients pay the bills and now ma...

Over the years I have been approached countless times to put creative people together, usually a writer and an art director, with an accou...

If clients want to get their money’s worth from their ad agencies, they should demand more from their account managers.   Unfortunately, ...