tag:blogger.com,1999:blog-8575334444752638591.post7913516571510164685..comments2024-03-17T03:15:14.033-04:00Comments on View From Madison Avenue: Procurement Has Become The Bane Of The Ad Agency BusinessView From Madison Avenuehttp://www.blogger.com/profile/18133010500698814644noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-8575334444752638591.post-50312084068948319662021-09-08T18:40:34.712-04:002021-09-08T18:40:34.712-04:00Are you in need of a loan?
Do you want to pay off ...Are you in need of a loan?<br />Do you want to pay off your bills?<br />Do you want to be financially stable?<br />All you have to do is to contact us for<br />more information on how to get<br />started and get the loan you desire.<br />This offer is open to all that will be<br />able to repay back in due time.<br />Note-that repayment time frame is negotiable<br />and at interest rate of 2% loan offerhttps://www.blogger.com/profile/16896890334523145839noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-14597189867276410622014-12-12T16:06:51.723-05:002014-12-12T16:06:51.723-05:00Then BC, why are you making this an inane debate?Then BC, why are you making this an inane debate?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-38473363805161127792014-12-12T14:15:52.115-05:002014-12-12T14:15:52.115-05:00Not sure you can automatically assume that. Depend...Not sure you can automatically assume that. Depends on the specific piece of production. I don't see P&G turning over creative control to a production company for commercial shoots. The choice of directors or photographers, talent is unlikely to lie in the hands of the production company. What P&G may be interested in controlling are the other 100 line items on a production estimate, Unknownhttps://www.blogger.com/profile/09842567871734303066noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-32283551529071297772014-12-12T09:13:22.956-05:002014-12-12T09:13:22.956-05:00Wow Bill, I have to jump in with another perspecti...Wow Bill, I have to jump in with another perspective. I don't know your background or what kind of people you've worked with, or how recently you've been on a shoot, but we've had vastly different experiences. <br /><br />I've had the privilege of working with the most amazing directors throughout my career (not to mention "the best of agency creatives" to use your Liz Gumbinnerhttp://mom-101.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-17361576285957338002014-12-12T08:38:51.000-05:002014-12-12T08:38:51.000-05:00That's a really great perspective Mark. It'...That's a really great perspective Mark. It's been said a zillion times, "clients get the work they deserve." Lizhttp://mom-101.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-84749172746139415212014-12-11T23:19:42.261-05:002014-12-11T23:19:42.261-05:00Same as films, movies, books, music, advertising, ...Same as films, movies, books, music, advertising, whatever. Because, in the end, the audience decides who's in "control". BC Bill Crandallnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-91371269140596593112014-12-11T20:03:46.594-05:002014-12-11T20:03:46.594-05:00And to Paul, who mentioned agency creative "c...And to Paul, who mentioned agency creative "control of execution" more than once in his article ... If it's a TV spot, the production company "Director" controls the shoot; for print, the Photographer. Even the best of agency creatives will tell you that. Then they huddle; see what they've got; agree on what goes to post-production; and there you have it! BC Bill Crandallnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-53578431579148063992014-12-11T19:48:19.275-05:002014-12-11T19:48:19.275-05:00To Kieran Walsh ... If every agency creative "...To Kieran Walsh ... If every agency creative "idea" were at least as good as a Volkswagen, we probably wouldn't be having this inane debate. LOL, BCBill Crandallnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-47506262275472809082014-12-11T17:51:08.337-05:002014-12-11T17:51:08.337-05:00@ Bill Crandall. The difference Bill is at the en...@ Bill Crandall. The difference Bill is at the end of the day you'll buy a more affordable Mercedes. Procurement's job is to turn a Mercedes (idea) into a Volkswagen.Anonymoushttps://www.blogger.com/profile/03636281389044297965noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-76142582788837787372014-12-10T14:04:47.262-05:002014-12-10T14:04:47.262-05:00@Unknown: I have no issue with what you are sayin...@Unknown: I have no issue with what you are saying. Clients have every right to question costs. My point is that agencies, because of their profligate ways, are in danger of losing control. Under the three bid system you described, the agency was still in charge (as you pointed out, any of the three bids would have been okay, since the agency chose the bidders). What I read into the P&G View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-55583239879900917712014-12-10T13:52:20.484-05:002014-12-10T13:52:20.484-05:00Completely agree with Bill Crandall. First, it'...Completely agree with Bill Crandall. First, it's not a new trend. Procurement have been heavily involved in vetting production suppliers for at least twenty years. I've worked with them for at least this long. And any agency who furnishes a bid that they can't live with should it be selected really isn't terribly clever. At Ogilvy, we generally had to provide three bids to the Unknownhttps://www.blogger.com/profile/09842567871734303066noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-30542548350320534932014-12-10T08:52:18.668-05:002014-12-10T08:52:18.668-05:00Yeah, now they can just do the whole shoot digital...Yeah, now they can just do the whole shoot digitally!Ed Rosenthalhttps://www.blogger.com/profile/12281584519364948939noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-38958065505232790622014-12-10T01:38:46.559-05:002014-12-10T01:38:46.559-05:00I don’t get it. Client Procurement people have be...I don’t get it. Client Procurement people have been at the forefront of the agency new biz scene for at least 20 years. Not to supplant the Marketing group, but to evaluate comparatively equal “goods and services” proffered relative to competitive agency/production company bids. And what wrong with that?<br /><br />If I’m going to buy a Mercedes or BMW, I’m going to shop around for the best Bill Crandallnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-51049480357474728082014-12-09T15:28:56.302-05:002014-12-09T15:28:56.302-05:00I know a recruiter who became a production consult...I know a recruiter who became a production consultant. Not the point. The point is the frustration of clients with agencies that waste money. Ed's orange story is a good example. The point is that once P&G makes a formal decision and pronouncement, it will become the industry standard. View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-59201184014183559512014-12-09T15:25:18.972-05:002014-12-09T15:25:18.972-05:00This is nothing new. Back in the '80s both War...This is nothing new. Back in the '80s both Warner Lambert and American Home Products had external production consultants. They would review every line item of every production estimate looking for ways to cut the costs. They would then report those cuts as what they saved the client. The most frustrating was one instance where the Art Director estimated how many hours of retouching the print Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-62614634153103521802014-12-09T15:11:36.472-05:002014-12-09T15:11:36.472-05:00Right on, Anne!Right on, Anne!View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-81829814660267464542014-12-09T15:00:21.350-05:002014-12-09T15:00:21.350-05:00Is this dissimilar from how holding cos' and n...Is this dissimilar from how holding cos' and network agencies' CFOs and COOs have forbidden HR and hiring managers from using external recruiters to control costs? The lifeblood of agency assets pinched by "procurement" policies.Anne Rosshttp://annehross.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-65850350022073330882014-12-09T13:28:56.058-05:002014-12-09T13:28:56.058-05:00Ed, I understand. I have been there. The problem i...Ed, I understand. I have been there. The problem is that the agency probably paid for a prop/stylist (nothing wrong with them, the good ones are worth every penny - for complicated shoots) at hundreds of dollars a day. The stylist bought the bushel of oranges so that they could find the perfect orange and take the perfect slice from it. And then it was probably retouched.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-69205234695982832902014-12-09T12:33:30.878-05:002014-12-09T12:33:30.878-05:00Paul, your comments about being helpless to reduce...Paul, your comments about being helpless to reduce production costs as an account guy took me back to my very first shoot as an AE, a print ad for Myers's Rum. The ad featured a model holding a drink garnished with one slice of orange. I was astonished that the creative team bought a full bushel of oranges for this shoot. Scale up that practice with more expensive props and there you go! Ed Rosenthalhttps://www.blogger.com/profile/12281584519364948939noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-71057501173052591332014-12-09T11:47:55.261-05:002014-12-09T11:47:55.261-05:00Bravo, Mark. In August, 2013, I wrote a tribute to...Bravo, Mark. In August, 2013, I wrote a tribute to Ned Viseltear, my former agency partner. He had an expression which is very apt here: "If you don't do bad work, bad work won't get done." I wish more agencies did what you d and adhered to your principles.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-3331611306706135732014-12-09T11:42:18.742-05:002014-12-09T11:42:18.742-05:00Paul, if you sell a commodity to large buyers, you...Paul, if you sell a commodity to large buyers, you are going to get treated that way. We refuse to sell a commodity. We don't do time sheets - never have. We don't bill hours. We sell outcomes not time. We work for clients who see us as a unique solution for them and are willing to engage and pay us that way. We do not work for clients who would force us through processes that demonstrateMark DiMassimohttp://digobrands.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-69139708956912114882014-12-09T11:12:11.448-05:002014-12-09T11:12:11.448-05:00Paul, we are seeing this more and more...especiall...Paul, we are seeing this more and more...especially when it comes to an RFP or, worse, the dreaded, reverse auction. What makes matters worse, is procurement is going to the lowest cost providers, regardless. And still, we find procurement is buying baking ingredients one week, glass for bottles, the next or fabric for clothing, before turning their attention to production, creative or media Anonymousnoreply@blogger.com