tag:blogger.com,1999:blog-8575334444752638591.post7032471853282368787..comments2024-03-17T03:15:14.033-04:00Comments on View From Madison Avenue: Three Things To Think About Agency/Client Fees View From Madison Avenuehttp://www.blogger.com/profile/18133010500698814644noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8575334444752638591.post-12405471607984926922017-01-14T17:50:34.598-05:002017-01-14T17:50:34.598-05:00Nothing new here, I'm afraid.Nothing new here, I'm afraid.Anonymoushttps://www.blogger.com/profile/13060905790847222376noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-66535705388344262372017-01-11T08:46:57.209-05:002017-01-11T08:46:57.209-05:00Steve, I have always believed that strength wins. ...Steve, I have always believed that strength wins. As Monty Python said, "And now for something completely new."View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-61365592452902819712017-01-11T08:45:12.443-05:002017-01-11T08:45:12.443-05:00Agencies have to become stronger and resist the id...Agencies have to become stronger and resist the idea that clients can now dictate their profits. Clients need to work against their own budgets and hire agencies within those budgets, regardless of the the agency's margins; if the agency makes more money (or less), so be it.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-29264503551181761912017-01-11T08:35:26.758-05:002017-01-11T08:35:26.758-05:00Agree completely here, Paul. Agencies have retrea...Agree completely here, Paul. Agencies have retreated from a leadership position that created partnerships. Vendor has always been a difficult word for me. However, when life gives you lemons, figure out a better way. The agency world has not kept pace with the change the world has experienced. The way an agency operates has not fundamentally changed in 30+ years, which in my opinion, gives Anonymoushttps://www.blogger.com/profile/03062172847175319762noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-5018360741805416032017-01-11T02:54:25.624-05:002017-01-11T02:54:25.624-05:00I personally and professionally like dynamic “cost...I personally and professionally like dynamic “cost + fee” contractual arrangements. Overhead plus estimated manpower costs, and, God forbid, profit margin (all reviewed annually). OMG, what a concept! What a disaster! The Agency might actually makes some money, even when things change. But that’s what it takes for ANY professional services business to stay in business these days. Shifting Bill Crandallnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-15810655101861698742017-01-10T12:50:12.260-05:002017-01-10T12:50:12.260-05:00Anon: Never connected the two. Funny.Anon: Never connected the two. Funny.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-18081416599706038962017-01-10T12:50:06.104-05:002017-01-10T12:50:06.104-05:00Anon: Never connected the two. Funny.Anon: Never connected the two. Funny.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-38427066046487090422017-01-10T12:08:45.129-05:002017-01-10T12:08:45.129-05:00Getting harder and harder to make a buck. As of la...Getting harder and harder to make a buck. As of late, clients also seem to be in the business of dictating agencies' profit margins. Take, for example, McDonald's mandate that its new Omnicom shop service the McD's business at cost. Kind of funny that Omnicom subsequently elected to call the shop "We Are Unlimited."Anonymousnoreply@blogger.com