tag:blogger.com,1999:blog-8575334444752638591.post5202852477907232943..comments2024-03-17T03:15:14.033-04:00Comments on View From Madison Avenue: The Dysfunction Of The “Creative” AgenciesView From Madison Avenuehttp://www.blogger.com/profile/18133010500698814644noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-8575334444752638591.post-4218398923421780082017-08-16T11:24:35.246-04:002017-08-16T11:24:35.246-04:00Smart comment. Ironically, at creative agencies I...Smart comment. Ironically, at creative agencies I won a gold Effie, was the copywriter on several commercials and helped to sell a lot of great work.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-63396262549385085912017-08-16T11:19:25.480-04:002017-08-16T11:19:25.480-04:00Smart account managers at "creative shops&quo...Smart account managers at "creative shops" need to recognize that they are offensive lineman. Critical to open holes and block but often without glory, other than their contribution to the team win. lonstrumhttps://www.blogger.com/profile/11912883833649939906noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-10853943697073672552017-08-16T09:00:26.663-04:002017-08-16T09:00:26.663-04:00Ammirati & Puris was a wonderful agency (prior...Ammirati & Puris was a wonderful agency (prior to its disastrous merger with Lintas). View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-23474153430563791682017-08-16T08:56:54.268-04:002017-08-16T08:56:54.268-04:00Ed, it is amazing how things have changed in 25 ye...Ed, it is amazing how things have changed in 25 years!View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-6944765817156386012017-08-16T01:58:03.490-04:002017-08-16T01:58:03.490-04:00Even as a highly accomplished SVP, Management Sup ...Even as a highly accomplished SVP, Management Sup “suit” at SSC&B:Lintas many years ago, I first truly learned from Mal MacDougall that the key to working successfully with Creatives was simply to smooth their path. Yes, press on them about the details of the hopefully thoughtful and well-written Creative Brief you provided them, but then get out of the way. Have faith that they can make a Bill Crandallhttp://www.steadmancrandallnyc.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-34690939542846844972017-08-15T16:34:21.159-04:002017-08-15T16:34:21.159-04:00I'm so happy to see you writing again. Insight...I'm so happy to see you writing again. Insightful as always! Cassie Boornnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-17527314357069788892017-08-15T16:23:17.325-04:002017-08-15T16:23:17.325-04:00BTW, it's me Robert Solomon, who just responde...BTW, it's me Robert Solomon, who just responded to your post.Robert Solomonhttp://www.artofclientservice.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-37299899249694084522017-08-15T16:21:12.819-04:002017-08-15T16:21:12.819-04:00In addition to being in violent agreement with Ma...In addition to being in violent agreement with Mark, Paul, that great works doesn't lead to great relationships, it's the other way around, a great relationship leads to great work, I am reminded of what Martin Puris, the famed writer at the legendary agency Ammirati & PUris said when he hired me: "We don't want to be known as a creatively driven agency; we don't want toUnknownhttps://www.blogger.com/profile/02708583027183216575noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-64807322871966679612017-08-15T11:00:03.378-04:002017-08-15T11:00:03.378-04:00What the heck is "Xeroxing?" Haha, just ...What the heck is "Xeroxing?" Haha, just kidding (said the guy who was once a media planner at Y&R.) Ed Rosenthalhttps://www.blogger.com/profile/12281584519364948939noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-38857458360120587922017-08-15T10:16:00.996-04:002017-08-15T10:16:00.996-04:00Mark,and I look forward to your spot on comments. ...Mark,and I look forward to your spot on comments. This one is especially cogent.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-54185805261116419182017-08-15T09:34:58.839-04:002017-08-15T09:34:58.839-04:00Another great one. I find myself looking forward t...Another great one. I find myself looking forward to your posts, Paul. Smaller ships can turn faster and more often, and this is key to their competitive advantage. In that sense, their strategic orientation should trump their process orientation more of the time. However, if an agency has a difference that client's value, that agency should be able to build an employee experience that Mark DiMassimohttps://www.blogger.com/profile/16605304636442788675noreply@blogger.com