tag:blogger.com,1999:blog-8575334444752638591.post4027723505970310622..comments2024-03-17T03:15:14.033-04:00Comments on View From Madison Avenue: Is Matthew McConaughey An Appropriate Spokesperson For Lincoln? View From Madison Avenuehttp://www.blogger.com/profile/18133010500698814644noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-8575334444752638591.post-6436170891329787682015-08-15T09:12:12.694-04:002015-08-15T09:12:12.694-04:00This comment has been removed by a blog administrator.Linda Marrerohttps://www.blogger.com/profile/14540281521550300501noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-61385588801422213402014-09-30T11:34:30.901-04:002014-09-30T11:34:30.901-04:00He communicates, "you might be surprised...bu...He communicates, "you might be surprised...but cool iconoclasts like Matthew McConaughey drive a Lincoln. Maybe you should check one out too."<br /><br />Is there more that needs to be said?Lizhttp://mom-101.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-4582956524729064322014-09-25T14:41:37.416-04:002014-09-25T14:41:37.416-04:00I agree that McConaughey is pretty much borrowed i...I agree that McConaughey is pretty much borrowed interest, just as GM's recent decision to move the Cadillac brand to New York is borrowed interest. Whether McConaughey's spokesperson role was inspired by his part in "Lincoln Lawyer" -- as noted above by Margaret A. Gomez -- or because his Q-Score stats somehow aligned with GM's marketing demographics, I find a strange Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-39847566410263225392014-09-23T23:15:14.057-04:002014-09-23T23:15:14.057-04:00Celebrity endorsers are always fun, but Paul’s poi...Celebrity endorsers are always fun, but Paul’s point about “borrowed interest” is a cautionary tale not to be ignored by any brand marketer.<br /><br />The first time I learned, many years ago, about celebrity endorsers was when I was a pup account executive at Ted Bates. There I was taught by our agency Godfather, Rosser Reeves, about borrowed interest and what he famously called “vampire videoBill Crandallnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-63093769287161608372014-09-23T14:48:18.643-04:002014-09-23T14:48:18.643-04:00I wonder if they are reaching back to McConaughey&...I wonder if they are reaching back to McConaughey's movie a few years ago titled - Lincoln Lawyer - where he played a defense attorney working out of his Lincoln, as his office. ? Margaret A. Gomezhttps://www.blogger.com/profile/02677721206313650349noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-13427283151182312892014-09-23T12:53:37.894-04:002014-09-23T12:53:37.894-04:00Okay, so he really does drive one. I am still not...Okay, so he really does drive one. I am still not sure what he communicates for the brand.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-86001595600131718592014-09-23T12:01:05.661-04:002014-09-23T12:01:05.661-04:00I was taught from day one that celebrities should ...I was taught from day one that celebrities should never be used unless they have a true link to the product. I've only used them twice in over 30 years, and always remembered that. For a new cold medicine we hired Ed Flanders who at the time was prominent for playing a physician on St. Elsewhere. And for Lifestyles Condoms we hired Dr. Ruth Westheimer (I'll never forget the opening line &Helen Pantusonoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-77219978870415086802014-09-23T11:21:26.334-04:002014-09-23T11:21:26.334-04:00Great point, Mark. What is it that he is saying a...Great point, Mark. What is it that he is saying about Lincoln? I am not sure.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-15260692470393032942014-09-23T11:17:25.764-04:002014-09-23T11:17:25.764-04:00I am perhaps too much the contrarian, but I've...I am perhaps too much the contrarian, but I've always felt that the way to lose is to do the obvious things in the obvious ways. If you are Lincoln, you can afford a celebrity and maybe your dealers and your marketing people and their bosses who get to meet the celebrity will be excited about it. But, what are you really saying about Lincoln? Tiger Woods had endless endorsement deals, but fewMark DiMassimohttp://digobrands.comnoreply@blogger.com