tag:blogger.com,1999:blog-8575334444752638591.post2071718996777337728..comments2024-03-17T03:15:14.033-04:00Comments on View From Madison Avenue: If You Want Employees to Succeed, They Have To Know What They Are Doing And WhyView From Madison Avenuehttp://www.blogger.com/profile/18133010500698814644noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-8575334444752638591.post-63032123478253888632011-11-18T20:41:40.837-05:002011-11-18T20:41:40.837-05:00A positioning represents how you want your audienc...A positioning represents how you want your audience to perceive you, what position you want them to hold about you in their mind. A slogan can, even should, illustrate that position but it doesn't need to if the position is strong, unique and well known enough to stand on its own. Or if the slogan promotes some nuance, subset or derivative of the positioning idea. What's wrong is a Bob Steinnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-19025302902684264592011-11-18T14:14:31.896-05:002011-11-18T14:14:31.896-05:00I love this latest "view" and the commen...I love this latest "view" and the comments made to date. In my early years I recall spending time "on the front lines" with the client's sale people; in one such case that included living on dairy farms in Wisconsin to understanhd what motivated a farmer to use a computer to manage his business.<br /><br />John/Jersey<br /><br />I cannot imagine being able to do that todayAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-81745179981184770222011-11-18T14:03:08.559-05:002011-11-18T14:03:08.559-05:00Chris, I think it goes beyond that. The holding c...Chris, I think it goes beyond that. The holding companies think all employees are fungible except the most senior and longest tenured ones. Imagine making $300k a year and discovering that you have no seat at the table. I think that is why the mid-size and smaller agencies will be having a renaissance in the next decade. Fingers crossed.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-25785380223565063152011-11-18T13:50:53.159-05:002011-11-18T13:50:53.159-05:00Not much of a surprise since the big holding compa...Not much of a surprise since the big holding companies now view account people as project managers. They don't care if they're clueless in terms of strategic acumen about their clients' business. People with that kind of knowledge are too expensive and cut into profit margins. Sad that most junior account people these days don't even know what they don't know...it's not Chris Abelthttp://www.saggcreek.comnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-66214622538643615472011-11-18T12:20:52.447-05:002011-11-18T12:20:52.447-05:00Anonymous - The machine works best when all the p...Anonymous - The machine works best when all the parts function together and move in the same direction. Every manager, at every level must insure that the people working for them know what they are doing and why.<br /><br />Agree, however, with your analogy. It is a pity.View From Madison Avenuehttps://www.blogger.com/profile/18133010500698814644noreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-76020560810842709702011-11-17T18:38:42.888-05:002011-11-17T18:38:42.888-05:00I like how you've placed the responsibility on...I like how you've placed the responsibility on the manager vs. the junior employee. Having been in both roles, I can tell you it's not the junior employees fault, as they have so much minutia on their plate that they have, in a sense been stripped of the capacity to think big-picture. I'd say the same goes for mid-level executives. Unfortunately, client budgets have been squeezed Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8575334444752638591.post-32930339084119131982011-11-15T16:05:16.391-05:002011-11-15T16:05:16.391-05:00I'd guess the lack of training today has to do...I'd guess the lack of training today has to do with the facts of disposable employment, corporate accounting, and right-to-work-ness. Still, nothing - nothing - is worse for business.<br /><br />I have to laugh when I'm in meetings with others who didn't benefit from the Y&R and DMB&B training like I did, like the integrated Ogilvy kind you mention above, Paul. Because I Anonymousnoreply@blogger.com